WHY YOU SHOULD BUY THIS?

100% NATURAL Creating natural perfume that is chic, modern and long lasting (i.e. without compromising) is Abel’s raison d’etre. Abel uses a highly concentrated formula of natural oils, concretes and isolates (naturally derived single aroma compounds), set in a food-grade (non-denatured), organic alcohol base. If you care about the environment, those around you and your own health, then Abel is a beautiful, sage alternative to the largely synthetic fragrances available on the market. Most synthetic aroma compounds are synthesized from crude oil, a non renewable resource that has been linked to bio accumulation in the foodchain, environment and our bodies.

WHAT IS IN THE PERFUME Plant derived perfume oils, concretes and absolute. Naturally derived single aroma compounds, i.e. natural musk from the hibiscus seed. And organically certified, non-denatured foodgrade alcohol. That’s it.

VEGAN Abel’s fragrances do not contain any ingredients from animal origin, nor are they tested on animals… “we’re big fans of the little furry guys too.”

HIGH CONCENTRATION PERFUME The vita odor collection is high concentration “eau de parfum”, with each fragrance having a minimum of 15% pure perfume oils.

GENDER NEUTRAL The whole collection is gender neutral (unisex). If you are looking for a more traditionally masculine fragrance, we recommend Grey Labdanum. If you are looking for a more traditionally feminine fragrance, we recommend Golden Neroli or Pink Iris.